our story
Intention to Impact
Niyat Edutainment began with a simple belief — that creativity must start with sincere purpose. From Malaysia to a wider Asian vision, we integrate education, music, and media to build meaningful experiences that inspire hearts and shape culture.
Why Edutainment?
NIYAT (Company No. KC 0032459-U) was established on 6 December 2015 in Negeri Sembilan, Malaysia. The company was founded with a clear vision: to integrate education and entertainment in a way that nurtures both intellect and soul.
The name “Niyat” is derived from the Arabic word for intention — reflecting the belief that everything we do must begin with sincere purpose. The added letter “Y” symbolises a knowledge-seeker attitude — constantly asking “WHY?” and striving for deeper understanding and meaningful impact.
We believe that Education and Entertainment must move together. Education builds knowledge and character, while meaningful entertainment touches the heart and shapes culture. When harmonised, both can nurture a generation that is capable, creative, and values-driven.
Our philosophy is that creative expression and learning should not exist separately, but should strengthen one another.
Leadership & Creative Foundation
Our Core Values
We aspire to be a platform that empowers balance between entertainment and academic growth within society from all walks of life.
We believe creativity and knowledge should not exist in separate spaces. Through music, media, education, and meaningful engagement, we aim to nurture a generation that is intellectually grounded, culturally aware, and guided by strong values.
Intention
Everything begins with purpose. We create with sincerity, ensuring that every project carries meaning beyond performance.
Knowledge
We believe creativity must be informed. By grounding art in education and research, we nurture thinking creators and conscious audiences.
Impact
Our work aims to inspire, uplift, and transform — leaving lasting value within communities and across generations.